Birchwood Equestrian is a family owned and operated business local to the Canberra region, home to professional showjumping rider. The branding for Birchwood Equestrian must reflect their value in good quality service and a genuine experience as well as featuring a simple horse icon with the typeface Copperplate. The colour palette must include shades of brown and cream with variations using black and white.
As such, the solution for Birchwood Equestrian features a minimalistic line drawing icon of a horse head that is centred alongside or above the brand name. The simplistic layout allows for introducing fun colour variations that are not as commonly seen in the industry; the final branding featuring the required brown and cream colours. By not introducing complex elements into the design, the core values of the business are reflected, focusing on good quality service.
